Scottish hospitality firm has the recipe for media success, with food and drink PR
FEW THINGS can be as daunting as providing the catering for the cream of Scotland’s discerning food and drink sector at one of the biggest events in the foodie calendar.
That was exactly what faced the team at hospitality specialist Sodexo Prestige at the highly-anticipated Scotland Food & Drink Awards – but the professional tea remained unfazed and more than rose to the challenge.
In fact, with the help of food and drink PR experts at Edinburgh public relations agency Holyrood PR, we made sure the Sodexo menu for the big event made the headlines for all the right reasons.
Positive coverage about Sodexo Prestige’s event catering appeared in a host of important media titles, with highlights including:
- Both the event and a sample recipe from the menu featured in The Scotsman’s respected Food and Drink section
- Coverage in the Edinburgh Evening News
- Powerful exposure in leading business news website, Daily Business
- Stories picked up by media across the East of Scotland including both the Deadline News and Edinburgh Reporter websites
- Valuable news coverage on Scotland Food & Drinks website and channels
- Specialist sector exposure on sites such as Citylicious and Travel and Tour
- Further coverage in the Linlithgow Gazette and All Media Scotland
Check out the original media release here – and find out how Sodexo Prestige chef Tom Beauchamp hand foraged a number of ingredients that were served up to guest at the biggest event in Scotland’s food and drink calendar
As part of our powerful suite of PR services we offer first class story spotting, digging out the stories that others miss or simply don’t see.
Then we package up those stories in a way guaranteed to catch the eye of the media, by offering the best storytelling in words, pictures and video
For the Scotland Food & Drink Awards we revealed how the Sodexo Prestige menu had been kept top secret during the months running up to the event.
However, it was finally revealed on the evening and stunned a discerning audience of 800 renowned food and drink experts.
As is key to Sodexo’s excellent catering, the carte du jour was chock full of local Scottish produce; dedicated head chef Tom Beauchamp went above and beyond for the much anticipated event, hand-foraging the wild garlic and the elderflower which featured in the menu’s signature dishes..
The meal went down a storm with the audience of food and drink connoisseurs who gathered at the National Museum of Scotland for the awards and was equally commended in the headlines, with widely recognised publications dishing up the success story.
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