Sodexo Scores a coverage hat-trick, thanks to food and drink PR

by Chris Fairbairn

Wednesday, September 17th, 2014

A winning story helps to secure Sodexo’s place in national, local and specialist media

Media coverage success story for Sodexo's contract with Dundee United, assisted by Food and Drink PR agency, Holyrood PR

OUR CLIENT Sodexo, the catering team behind some of the country’s top venues, has scored a wealth of coverage after being awarded a new three year contract with Tannadice Park, the home of Scottish Premier League team, Dundee United.

In fact the contract catering experts scored a memorable coverage hat-trick – with articles in three different types of media: the most respected local newspapers, far-reaching national news giants and highly-credible specialist and trade titles.

Some of the highlights included:

  • Online coverage on The Courier – leading regional publication for the Dundee and Tayside areas
  • Features online on specialist and trade publications, such as The Caterer and Travel and Tour World
  • A fantastic feature online on one of Scotland’s biggest news websites, the Daily Record online

Our story told how Sodexo will be providing the Stadium with hospitality, conference and banqueting services.  The catering giant will also be providing delegates of the club with bespoke catering and events packages via their latest offering, Prestige Venues & Events.

The appointemt at Tannadice represents the company’s second site in Dundee, as it already provides in-house catering to the city’s Discovery Point visitor attraction.

Sodexo also holds contracts with Hampden Park, the home of Scottish football, as well as Pittodrie, home to the Dons in Aberdeen, making Tannadice Park its third Scottish football contract.

It is anticipated that the new contract win will help boost  the club’s growth and will also help influence tourists to visit the city as part of the wider Water Front development, set to see a £1bn regeneration of the city.

Find out how your business can benefit from our food and drink PR or other public relations services

This latest media triumph for our client reflects the ongoing work from the award-winning team at Holyrood PR – and our dedication to telling the stories that are at the heart of every business.

To find out more about the Sodexo contract, you can access the original press release for more details.

To find out more about how powerful PR storytelling could boost your business,  contact us on 0131 561 2244 or take a few seconds to fill and submit the simple contact form below and we will get back to you:

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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