Oktoberfest celebration sparkles with media success

by Emma Lourie

Monday, November 2nd, 2020

Care home festival proves a hit with local media thanks to social care PR experts

social care PR photography Oktoberfest at Cramond Residence success post graphic

AN EXCLUSIVE care home in Edinburgh has reeled in media success after social care PR experts helped shape a media release on their recent Oktoberfest celebration.

Cramond Residence put on a variety of German themed activities for residents, helping build engagement among residents and provide much-needed light relief. From a beginner’s level language course to learning about the native music and games, there was something for all the residents to enjoy.

Highlights included:

  • 89,107 opportunities to see
  • Over 6 pieces of coverage
  • Trade and specialist coverage in targeted care press, Charity Today and The Carer
  • Prime items of coverage in local media: Edinburgh Evening News and Edinburgh Reporter

Holyrood PR shared this story with regional, local, trade and specialist publications, achieving results which help put Cramond Residence on the map when it comes to those who might be considering a care home.

We liaised with Cramond Residence, their resident Professor Leonard Pompa and Lisa Sohn, lead lifestyle coordinator, for two great quotes to include in our release, which gave it a more personal feel.

By sharing this story with our contacts, and highlighting the exciting and fun activities residents regularly enjoy, we show prospective residents just how fun it can be to move into a Cramond care home – and how it can truly give them a new lease of life.

Read the original press release here.

Isn’t it time you treated your business to the benefits of working with an award-winning PR agency?

Our PR service can help any organisation to raise its profile which helps bring in more business and build a happier more motivated workforce.

Getting in touch with us to find out how is easy. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you.

Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

Emma Lourie

Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

View Emma's Profile

Related Posts

So how can we help?

Meet the team

Meet the team

Our people

Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.


Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name