Oktoberfest celebration sparkles with media success

Care home festival proves a hit with local media thanks to social care PR experts

AN EXCLUSIVE care home in Edinburgh has reeled in media success after social care PR experts helped shape a media release on their recent Oktoberfest celebration.

Cramond Residence put on a variety of German themed activities for residents, helping build engagement among residents and provide much-needed light relief. From a beginner’s level language course to learning about the native music and games, there was something for all the residents to enjoy.

Highlights included:

• 89,107 opportunities to see
• Over 6 pieces of coverage
• Trade and specialist coverage in targeted care press, Charity Today and The Carer
• Prime items of coverage in local media: Edinburgh Evening News and Edinburgh Reporter

Holyrood PR shared this story with regional, local, trade and specialist publications, achieving results which help put Cramond Residence on the map when it comes to those who might be considering a care home.

We liaised with Cramond Residence, their resident Professor Leonard Pompa and Lisa Sohn, lead lifestyle coordinator, for two great quotes to include in our release, which gave it a more personal feel.

By sharing this story with our contacts, and highlighting the exciting and fun activities residents regularly enjoy, we show prospective residents just how fun it can be to move into a Cramond care home – and how it can truly give them a new lease of life.

Read the original press release here.

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