Scottish PR Agency Enjoys Some Public Relations in Scotland For Itself
Influential business magazine, Insider, has carried a three page feature on the rise of social media and social networking as a business tools.
Headlined A Key Component of Any Communications Toolkit, the article examines how businesses are using the new channels to their advantage.
Holyrood PR director Scott Douglas is among the communication experts quoted, with the magazine referencing his social media credentials working for clients ranging from retail giant Primark to leading restaurants in Edinburgh.
Scott is quoted in Insider saying: “One of the main drives of a social media strategy should be to get your audience engaged.
“If you understand the power of word of mouth, then social media can be like word of mouth on steroids.”
As a long standing social media advocate he has ensured the best social media strategies and services are offered to Holyrood PR clients.
These are integrated with traditional media and communication to ensure clients reach the right audience.