Local housebuilders see organic engagement skyrocket thanks to digital PR experts
AN ESTABLISHED property developer built an impressive social media presence thanks to our digital PR experts.
Square & Crescent enlisted the help of our digital PR experts to bring awareness to the brand and assist in creating a larger social networking presence.
After taking over the brand’s social media channels, our team ensured Square & Crescent continued to establish and grow its online presence, using a cross-channel social media strategy to help build brand recognition and increase engagement.
In just three months we saw fantastic results with:
- 100% increase in the reach and the number of engaged people on Facebook
- 687% increase in Twitter impressions from 584 in April compared to 4,600 in June
- 77 new Instagram followers
- Content reached 30% more followers as well 1300% more non-followers
- 185% increase in total clicks on LinkedIn as well as an 88% increase in profile views
- 650% increase in LinkedIn comments
A key driver behind these exceptional results was our organic multi-channel social media strategy. We carefully tailored content for each platform, while linking posts across channels to maximise exposure.
In addition, through identifying ‘golden nuggets’ of compelling stories in Square & Crescent’s day-to-day work, we amplified the most shareworthy narratives, highlighting major milestones around development projects and showcasing testimonials from delighted buyers, thus building an authentic brand image underpinned by quality visual content.
Combining high-impact photos and videos with insightful captions, our reels and images grabbed attention across all networks. This coordinated approach allowed us to target relevant audiences at scale while boosting visibility both among followers and non-followers alike.
This outstanding social media growth cements Square & Crescent as a recognised leader in Edinburgh’s property development scene. With significantly expanded reach and engagement, the brand can now more effectively promote its high-quality projects to potential homebuyers in the area.
Take a look at Square & Crescent’s happy buyers:
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