The media loved care home’s innovation – thanks to social care PR experts
A FLOWER identifying app used by residents at Cramond Residence helped the care home to blossom in the media, thanks to our social care PR experts.
During the ongoing coronavirus restrictions residents at Edinburgh’s most exclusive care home were introduced to modern technology, to help them stay in touch with loved ones digitally.
However, many residents struggled getting to grips with the tech, so staff introduced them to an app, helping them to become comfortable with using tablets.
Our social care PR experts told the story and delivered the following results:
- Seven items of coverage
- More than 168,788 opportunities to see
- Regional coverage in The Edinburgh Reporter
- Two features in Edinburgh Evening News (Print and Online)
- Exposure in a number of specialist care titles
James McDiarmid, a Lifestyle Coordinator at Cramond Residence, heard about the app from a friend and knew it would be a perfect combination with the beautiful gardens at the home.
The team at Holyrood PR shared this story with the media and created amazing coverage hits that highlight to prospective residents, just how moving into care is a positive and beneficial experience, where they can overcome obstacles and enjoy life to the full.
The social care PR coverage also ensures Cramond Residence are seen as leaders of its sector and find new ways to adapt to challenges every day. This in turn attracts the best talent to the home and aids its growth.
Cramond Residence is a purpose built care home that provides luxury accommodation and a high quality of care to its customers. Residents can enjoy a range of activities and excellent food, with a resident to staff ratio of 4:1.
The work Holyrood PR does for Cramond Residence is important in portraying its image in a positive light and sharing its stories with the world.
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