Tech-shy pensioners conquered their fears with flower app concept

by Lara Hunter-Douglas

Monday, November 2nd, 2020

The media loved care home’s innovation – thanks to social care PR experts

social care PR photography Cramond Residence flower app success post graphic

A FLOWER identifying app used by residents at Cramond Residence helped the care home to blossom in the media,  thanks to our social care PR experts.

During the ongoing coronavirus restrictions residents at Edinburgh’s most exclusive care home were introduced to modern technology, to help them stay in touch with loved ones digitally.

However, many residents struggled getting to grips with the tech, so staff introduced them to an app, helping them to become comfortable with using tablets.

Our social care PR experts told the story and delivered the following results:

  •  Seven items of coverage
  • More than 168,788 opportunities to see
  • Regional coverage in The Edinburgh Reporter
  • Two features in Edinburgh Evening News (Print and Online)
  • Exposure in a number of specialist care titles

James McDiarmid, a Lifestyle Coordinator at Cramond Residence, heard about the app from a friend and knew it would be a perfect combination with the beautiful gardens at the home.

The team at Holyrood PR shared this story with the media and created amazing coverage hits that highlight to prospective residents, just how moving into care is a positive and beneficial experience, where they can overcome obstacles and enjoy life to the full.

The social care PR coverage also ensures Cramond Residence are seen as leaders of its sector and find new ways to adapt to challenges every day. This in turn attracts the best talent to the home and aids its growth.

Cramond Residence is a purpose built care home that provides luxury accommodation and a high quality of care to its customers. Residents can enjoy a range of activities and excellent food, with a resident to staff ratio of 4:1.

The work Holyrood PR does for Cramond Residence is important in portraying its image in a positive light and sharing its stories with the world.

Isn’t it time you treated your business to the benefits of working with an award-winning PR agency?

Our PR service can help any organisation to raise its profile which helps bring in more business and build a happier more motivated workforce.

Getting in touch with us to find out how is easy. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you.

Social media and digital PR experts explain the attraction of TikTok

Lara Hunter-Douglas

View Lara's Profile

Related Posts

So how can we help?

Meet the team

Meet the team

Our people

Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.


Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name