Care resident’s advice touches the hearts of the media ahead of Father’s Day

OUR social care PR team were armed and ready in advance of Father’s Day, with a heartfelt release and picture, after speaking with 89-year-old care home resident Matthew Dunnigan about what advice he would give to present and future fathers.

The Cramond Residence resident shared his favourite perks from fatherhood along with memories of time with his 3 children.

Highlights from this story include:

• 9 items of coverage
• 145,133 opportunities to see
• Hit regional coverage in Edinburgh Evening News, The Edinburgh Reporter and North Edinburgh News

Our team knew that the media would be packed with Father’s Day content, and with little time to get a full press release ready, we knew this short, impactful story would be a great way for Cramond Residence to stand out amongst a flurry of Father’s Day stories.

The extensive regional and local coverage achieved shows how effective a short but topical story can be, and is a reminder that you don’t always need pages of writing to share a good story.

Our coverage helped put Cramond in front of a huge local audience of potential new residents or families looking for care, while also exemplifying Cramond Residence’s people orientated approach to care.

You can read the original story here.

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