Retired dog breeder reaches 104 – and credits long life to healthy porridge diet

by Alicia Simpson

Tuesday, October 20th, 2015

Social care PR success for Bupa’s long-lived breakfast oats ambassador

Neil McNeil reveals the secret to living a long life in a Social Care PR story

CARE HOME resident Neil McNeil made headlines on his 104th Birthday when he revealed his secret to a healthy, long life… a hearty bowl of porridge!

Following this revelation, the 104 year old’s story received a great deal of media attention in the national and regional press.

With the help of multi-award winning Edinburgh PR agency, Holyrood PR, Neil was able to celebrate his birthday with the country, both in print and online.

Check out the original press release here

Mr McNeil’s Centenarian celebration was well covered by, amongst others, the Daily Record Online, the Daily Express and the Glasgow Courier.

In addition to this, the story was run in specialist publications the Caring Times and Care and Nursing Magazine making contact with professionals in the care profession.

All in all, the piece was covered in 8 different reputable and well-read regional and national publications. This media success and reach was possible with the award winning PR, provided by Holyrood PR and has helped to spread BUPA’s message and reputation to a wide audience and industry experts.


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    The profile and biography of public relations professional Alicia Simpson, a junior account executive with award-winning Scottish public relations agency, Holyrood PR in Edinburgh.

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