Social Care pr experts share successful virtual tour of Glenkinchie Distillery with Cramond residents

by Emma Lourie

Wednesday, February 17th, 2021

Whisky distillery tour for pensioners is a media success thanks to Social Care PR experts

social care pr

OUR team of Social Care PR experts helped bring Scotland’s best visitor attractions to Cramond Residence for pensioners to enjoy as a lockdown pick-me-up.

Taking a front seat, the residents were invited to a virtual tour of the Glenkinchie Distillery in East Lothian after its recent £185m renovations.

The residents were then presented with Glenkinchie’s 12 year-old whiskey, sampling some of their finest whiskey with a live Q&A to ensure it was an interactive and engaging afternoon.

As a result, our team were able to secure widespread coverage, celebrating the lengths Cramond Residence has gone to support their residents.

Highlights include:

  • 166,458 total opportunities to see
  • Coverage in national, specialist, and regional media outlets
  • Featured on the Edinburgh Reporter, Evening News and Deadline News

The team at Holyrood PR shared this story with the media and created amazing coverage hits that highlight to prospective residents, just how moving into care is a positive and beneficial experience, where they can enjoy life to the full.

Our social care PR coverage helped put Cramond Residence at the forefront of older people and their families who may be thinking about choosing or using a care home. As well as continues to show the care home as a sector leader – in turn helping attract the best talent and continuing to grow.

Cramond Residence offers high quality care for up to 74 residents utilising a small-group living concept in nine houses, with all residents enjoying an exceptional range of amenities and activities, delicious food and bespoke care from our highly-trained team.

Each resident enjoys a luxury room with en-suite bathroom facilities. The Care Home maintains a minimum ratio of 1:4 of care staff to residents during the day.

To find out more, call 0131 341 4037 or visit

Looking to boost your business into the media headlines? Our team of social care PR experts are always on hand to help.

Getting in touch with our team couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team will get straight back to you:

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    Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

    Emma Lourie

    Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

    View Emma's Profile

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