Edinburgh-based housing provider generates media success with the help of our Social Care PR experts
SOCIAL CARE PR experts helped tell the story of a new initiative which was launched by one of Scotland’s leading housing and care providers to celebrate its community for their acts of kindness.
The story took the media by storm after Bield announced their new “You are one of a Kind” award series, which aims to recognise individuals going above and beyond in the community.
The story achieved the following impressive coverage:
- 10 items of coverage across online and social media
- 35,886 opportunities to see
- Notable titles in regional and specialist media
- Featured in Scottish Housing News, North Edinburgh News, The Edinburgh Reporter and Local Authority Building and Maintenance
After hearing about the new initiative, our Care PR team drafted a press release announcing the launch of the award series and issued it to local Edinburgh titles as well as regional and specialist media publications.
The story not only brought valuable media coverage but also portrayed Bield as an innovative leader at the forefront of its sector which takes initiative to recognise its staff members as well as its customers.
The housing and care provider offers its services for around 20,000 older people across 22 local authority areas making the local coverage more vital than ever – tapping into key audiences.
Read the original press release here.
For more information about Bield, visit: https://www.bield.co.uk/
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