Perm-fect: Residents’ post-lockdown glow ups catch the eye of the media

Social Care PR experts helped VIP glam squad reach regional and national titles

Social care PR experts at Holyrood PR delivered a treatment of dazzling results as residents prepared for their post lockdown debut.

We helped dedicated staff at Cramond Residence in Edinburgh celebrate the reopening of inhouse beauty salon as residents got ready for post-lockdown outings, sharing the story with national, regional and specialist media creating over 354,229 opportunities to see.

Committed nurses had stepped in to give residents their regular cut and blow-dry for the duration of lockdown, but with restrictions beginning to ease Cramond Residence’s in-house beauty salon was reopened meaning residents were able to access a full complement of treatments once again.

Results included:

Coverage on print, online and social platforms
354,229 opportunities to see across 15 items of regional, local, national and specialist media
Impressive coverage in The Edinburgh Evening News, MSN UK, and The Carer and The Edinburgh Reporter.

Following a monthly catch up call, the team at Holyrood PR drafted up a release eon the story and were keen to issue quickly to ensure it timely new jacked onto the reopening of hairdressers across the country.

The detail orientated approach paid off, with the story generating wide ranging national coverage in MSN UK and influential regional coverage in the likes of the Edinburgh Evening News, helping get the home recognised for its bespoke standard of care.

The valuable media coverage not only put Cramond Residence at the forefront of its own sector, it also put the name in front of thousands of local families who may be thinking about choosing or using a care service for a loved one.

You can read the original release here.

Find out more about Cramond Residence and its facilities here https://cramondresidence.co.uk/

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