Blackwood new hire appointed brilliant coverage

Social care PR experts helped Blackwood Homes and Care announce the appointment a new Board Chair as she shares an inspiration to further develop the use of technology within the organisation.

In March, Blackwood Homes and Care, announced the appointment of new Board Chairperson, Julie McDowell, we shared this with the media and achieved the following results:

• 12 items of coverage from specialist, regional and national publications
• 113,587 opportunities to see
• Coverage in The Edinburgh reporter, Scottish housing news and care home Insight

The story shared Julies exiting new business strategy which seeks to increase the use of technology within client’s homes in order to allow them to live as independently as possible.

McDowell talked about her passion for tackling key social issues through sustainable means and how the use of technology can help achieve this goal.

Our social Care PR experts where enlisted to generate discussion about this ground-breaking plan.

The media coverage achieved was hugely valuable for Blackwood as it highlighted their exiting new approach and excellent quality of care whilst putting them at the forefront of the social care sector.

 Coverage across specialist publications was useful as it continues to raise awareness of Blackwood’s services whilst putting them in front of potential new clients looking for care for a loved one.

This coverage helps boost the profile not just of Blackwood but their staff, raising public awareness and giving a little back to those working so hard – a good result for a story to be proud of.

Can our Social Care PR experts help you tell your story?

PR success makes businesses get a better outreach and helps create happier workplaces.

Getting in touch with our Social Care PR Team couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you: