Social Care PR Experts help secure headlines for Mansfield Care’s ambitious new development
Mansfield Care are set to break ground on their new 60-bed care home and Nursery, securing features in key local media thanks to Social care PR.
The new development in Haddington will combine a 60-bed care home and a Nursery which can cater for up to 60 children aged below five.
The project will create up to 70-90 jobs in the Haddington area and generating an estimated £2m per year for the local economy.
During the drafting process of the release, Mansfield were contacted by local press enquiring about the story.
Being ahead of the game, we were able to secure interviews with Mansfield founder, Andrew Hume and local East Lothian Councillor Craig Hoy and send it to local, regional and specialist media.
Through the team sharing the story of the ambitious plans, Mansfield secured the following results:
- 29 Items of coverage across online, social media and print
- 432,698 opportunities to see
- Features in National, local, regional and specialist media
Securing local media coverage allowed for keys audience’s attention to be directed towards Mansfield, distinguishing the care home to be miles ahead in the care sector with their advanced project.
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