Social Care PR experts help recognise Scheme Assistant’s invaluable community spirit, securing national coverage
OUR Social Care PR experts helped spread the news of Bield’s ‘You are One of a Kind award’, which was recently awarded to a development Scheme Assistant, Carole Irvine.
The dedicated member of staff at a Bield’s housing development in Cumbernauld has been acknowledged for keeping spirits high during the pandemic.
Carole was given the award after being nominated for her amazing efforts to lift spirits during lockdown, supporting the staff and residence at Campsie Gardens in Cumbernauld.
We shared the heart-warming story with the press securing the following results:
- 170,441 opportunities to see
- Published across regional and specialist press
- 5 items of coverage
- Key features in The Daily Record, The Carer and Scottish Housing News
After hearing about the award, our team arranged an interview with Carole, who explained all about what receiving the award meant to her, and drafted up a press release.
The team sourced a photograph of Carole and issued it to key local, regional and housing press.
The brilliant media coverage of the award secured key titles on digital and social media with features on the Daily Record, The Carer and Scottish Housing news tapping into target audience and potential Bield customers.
Being a housing and care services provider for around 20,000 older people across 23 local authority areas, Bield is also a registered charity dedicated to providing flexible housing solutions and support for older people.
To read the original press release visit here.
For more information visit: https://www.bield.co.uk/
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