Edinburgh Care home shines in the headlines thanks to Social Care PR
When Cramond Residence gave its residents a Christmas to remember, with a jam-packed month of holiday-related activities, our Social Care PR team knew exactly how to gift-wrap the perfect story.
Kickstarting with a light switch on, residents enjoyed 4 weeks of festivities. From a Christmas market complete with stalls and reindeer, to a Christmas party, with all funds generated from the activities being donated to Alzheimer’s Scotland and Save the Children.
The entertainment, complete with a bespoke seasonal menu and festive cooking masterclass, was a welcome treat for residents who were unable to celebrate properly last year due to the pandemic.
Our Social Care PR experts shared the festive story, generating fantastic results:
- 286,354 opportunities to see across print, online, and social media publications
- 16 Items of coverage across key regional, local and trade titles
- Key Features in; The Carer, North Edinburgh News, and Edinburgh Evening News
Our team reached out to Mike Hall, Lifestyle Co-ordinator at Cramond Residence to gain further insight into what Christmas means to residents and staff, and the importance of giving to charity during the festive period.
We also spoke with resident, John Hughes, to find out how residents have enjoyed the activities and how the home has made them feel special this Christmas.
We drafted a press release, obtained photographs and released it to the media, securing key national, regional and specialist coverage.
This coverage was highly valuable, placing the home in front of a huge audience of potential new clients in the local area seeking social care for a loved one, as well as highlighting the home’s commitment to creating a caring environment filled with unique, happy memories.
To read the original press release:
Care residents deck the halls thanks to calendar of festive fun
To find out more about Cramond Residence visit: https://cramondresidence.co.uk/
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