Our Social care PR experts launched cutting edge housing developer into specialised media titles
HOUSING and care provider’s new housing launch won over the media with the help of Scottish award-winning agency after pioneering homes grand opening.
Blackwood Homes and Care is one of Scotland’s leading developers for accessible homes, trailblazing through the housing sector with the use of innovative technology to create fully connected homes for people with disabilities.
The unique collection of 24 homes launched at the Helenvale development, are fully fitted with cutting-edge technology which is now able to transform lives.
We wanted to mark the launch with a splash.
The story delivered the following results:
- 17 items of coverage
- 59,515 opportunities to see
- Trade coverage in Seniors Housing Weekly, Scottish Housing News, AT Today Magazine, SFHA, Thiis Magazine, Scottish Construction Now
Our Social care PR experts drafted a media release and sourced photographs showcasing the beautiful residential homes. The release was then shared with specialised care and trade publications.
The media coverage put Blackwood and its advanced designs into the headlines of key construction outlets; branding its name as an expert and trailblazer in the industry.
Read the original media release here.
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