Sax, toe taps and Social Care PR experts that know how to make a media impact
OUR Social Care PR specialists at revealed that Cramond Residence members were indulged to an exclusive concert provided by the Edinburgh Jazz and Blues Festival to get people dancing.
The residents were given a superb performance by a blues trio heavily influenced by the culture and sounds of the late 1950’s and 60’s American Blues. The concert was enjoyed by staff and residents alike, demonstrating the profound and positive impact music can have on wellbeing.
Social Care PR experts shared this across Scottish local, specialist and regional media, securing the following results:
- 70,745 Opportunities to see
- 4 Items of coverage across care and regional press
- Highlights include features in Edinburgh Evening News (Print), The Edinburgh Reporter & The Carer
Our Social Care PR team heard of the uplifting story and wanted to get more details. We began by reaching out to the Edinburgh Jazz and Blues festival to ask them where their decision to collaborate with Cramond stemmed from.
We then spoke to the Chief Organiser of the Edinburgh Jazz and Blues festival and the activities coordinator at Cramond Residence.
Our team then sourced photographs of the performance and drafted a press release to share with relevant media outlets.
The story secured key industry outlets, most notably being featured in The Carer. It was also published in various regional papers such as The Edinburgh Reporter and Edinburgh Evening News.
The coverage was beneficial for Cramond Residence due to it being illustrative of how unique and attentive the care home is to its residents, with its diverse range of activities on offer.
The coverage showcased its premium services within the care sector whilst linking it to a renowned musical festival staple to locals in Edinburgh, improving trust amongst key audiences pursuing elderly care services.
Read the original release here.
Find out more about Cramond Residence and its facilities here https://cramondresidence.co.uk/
Can our Social Care PR experts help you tell your story?
PR success makes businesses get a better outreach and helps create happier workplaces.
Getting in touch with our Social Care PR Team couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you:Contact Form