Housing provider makes a paw-sitive splash in the media

Bield Housing And Care Media Coverage

Pet therapy initiative secures prime Edinburgh media coverage thanks to Edinburgh PR experts

Social Care PR photography, Bield pet therapy sessions, Castlebrae Glebe

Edinburgh housing development, Castlebrae Glebe which is run and managed by Bield, organised pet therapy sessions for elderly customers to help combat loneliness, following initial success throughout lockdown and has made an impressive media success thanks to our Social Care PR team.

Caly the cocker spaniel visits the development twice weekly to provide much needed fun and cuddles

Pet therapy can help reduce pain, anxiety, depression and fatigue in people with a range of health problems.

The paw-fect story had a stellar success in the media, the highlights were:

  • 900,876 opportunities to see
  • 7 items of coverage across print, online and digital
  • Key regional features in Edinburgh Live and Edinburgh Evening News
  • Secured impressive coverage across regional and specialist media

The story secured coverage across print, digital and social media, putting Bield in front of a potential audience looking for new accommodation.

The coverage positioned Bield as a forwarding thinking organisation that puts its customers and staff at the heart of everything it does.

It also shares the work and focus that is being put on mental health internally and that wellbeing sits top of the agenda, making Bield a rightful leader in its sector.

To read the original press release visit here.

To find out more about Bield, please visit: https://www.bield.co.uk/

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