Social Care PR specialists show how Bield Housing and care push barrier to connecting
Social Care PR experts at Holyrood PR helped tell the story of Bield’s local housing development Castlebrae Glebe, who were recently awarded 12 new iPads through the Connecting Scotland government scheme.
The residents at the Craigmillar development were delighted at their new gadgets and were given tutorials on how to effectively use the devices through the assistance of the accommodating staff.
Our Social Care PR experts showcased this positive news across regional, national and sector-specific media, achieving the following results:
- 49,162 Opportunities to see
- 9 Items of coverage
- Features across key care and specialist press such as Access and Mobility Professional, Scottish Housing News, Care Home Professional, and Housing Scotland Today
- Regional features inNorth Edinburgh News and Deadline News
Our Social Care PR team contacted Sharon Tomany the development manager at Castlebrae Glebe, to learn more about the donation. From there, the team drafted a media release and sourced photographs of the residents enjoying their new iPad’s.
The story was imperative as it emphasized how Bield was quick to recognise the importance of its residents remaining connected to those closest to them despite lockdown restrictions.
The story was a success, reaching regional audiences and specialist outlets, showcasing Bield’s care and consideration for its customers to local readers.
The coverage presented Bield as a progressive and advanced forerunner in its sector who truly prioritise delivering innovative solutions to increase their customer’s quality.
Read the original release here.
For more information about Bield, visit: https://www.bield.co.uk/
