Great catch for Bield in the news

by Laura Berry

Friday, August 2nd, 2013

Leading care and housing providers gets well deserved media coverage

CARE and housing specialist, Bield has seen the news of its innovative new scheme to expand its home care service feature in The West Lothian Courier, thanks to social care PR

Inspired by a group of residents at Bield’s West Port development in Linlithgow, carers are extending the Friday night fish and chips service to those living out with the home. Now any older resident living within a mile radius of the home is eligible for this service.

This comes as part a wider initiative to improve its care at home service. Older pople living at home are able to choose exactly how much care they require, and are able to hire carers for household tasks that take up as little as fifteen minutes.

The West Lothian Courier, covering the local West Lothian news as well as national news, displayed this story with a half page spread, that we read by around 13,000 recipients.

The coverage was achieved as part of an ongoing PR campaign by Holyrood PR– the full story can be found in the original press release.

Bield’s partnership plan for 60+ housing makes Sunday business pages

Care and housing specialist Bield  has seen news of its innovative partnership with a renowned house builder appear in the business pages of Scotland on Sunday.

The quality broadsheet reported how Bield, a charity which houses and cares for older people, is teaming up with family-owned Robertson Homes.

Together they hope to serve a growing demand for more affordable sheltered housing.

Respected business journalist Dominic Jeff also reported how Bield and Robertson Homes were waiting to hear if a first joint project would be approved by planners with Fife Council – an £18m development in St Andrews.

The positive coverage in the respected Sunday newspaper meant Bield’s news was  read by around 146,000 people, including many of the main influencers in the care and housing sectors.

The full coverage can be read at Scotland on Sunday’s business pages and was secured on behalf of Bield as part of a public relations campaign carried out by Scottish PR agency Holyrood PR.

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