Exclusive Edinburgh care home crafts some media success
Friday, October 9th, 2020
on behalf of Cramond Residence
Dorothy’s lockdown art proved a major hit at Cramond Residence…and with the media
A TALENTED war evacuee stunned the media with her colourful, hand-made bead bowls, thanks to social care PR experts.
92 year old, art-loving Dorothy, spent lockdown creating bead bowls for family, other residents and staff, despite her severe arthritis.
Our team delivered the following highlights for the story:
- 22 items of significant coverage across print, online and digital
- More than 418,393 opportunities to see the story
- Powerful coverage in national titles, The Courier, The Times, The Daily Record and Scottish Field
- Prime coverage in key sector publications, The Carer and Charity Today
- A host of local coverage in, Edinburgh Evening News, North Edinburgh News, The Edinburgh Reporter and The Perthshire Advertiser
We shared the story with the media and created some amazing hits that show prospective customers just how fun it can be for older people to move into care and how it can give them a new lease of life. We also received some amazing feedback from journalists on the colourful and high-quality images of Dororthy, as well as the archived images from many years ago. This reinforced to the HPR team just how vital a good image is for accompanying a story.
Our social care PR coverage helped put Cramond Residence at the forefront of older people and their families who may be thinking about choosing or using a care home. As well as continues to show the care home as a sector leader – in turn helping attract the best talent and continuing to grow.
Cramond Residence is a purpose built care home that provides luxury accommodation and a high quality of care to its customers. Residents can enjoy a range of activities and excellent food, with a resident to staff ratio of 4:1.
The home includes self-contained houses for residents who suffer cognitive impairments from conditions such as Alzheimers.
After only being established in 2018, social care PR is so important to Cramond Residence, in helping them expand and continue to offer bespoke care services to its residents.
Read the original story here.
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