Bespoke retirement residence triumphs in media titles thanks to social care PR

After recording record occupancy rates for 2022 following a strong bounce-back from the pandemic, Cramond Residence, announced it was undertaking a major recruitment drive to keep up with continuously growing demand for its state of the art care facilities.

Our social care PR team were hot on the case, telling the story to key media to help solidify Cramond Residence’s solid position in Edinburgh’s care market and attract potential new hires.

The story achieved the following results:

• 18 items of coverage across print, online and social media
• 1,556,516 opportunities to see
• Features in The Scotsman, Edinburgh Evening News, The Edinburgh Reporter and Business Mondays

Our team reached out to Christian Daraio, Client Liaison Manager at Cramond Residence to find out more about the care home’s growth plans and what would be the next steps moving forward.

After drafting a media release and obtaining photographs, our care PR experts released the story to the media, securing key national, regional and specialist coverage.

Our PR actions proved to be highly effective as they helped the story reach potential applicants and placed the home in front of a more than 770,000 potential customers who could be looking for quality social care for themselves or their loved ones. 

Find out more about Cramond Residence and its facilities here: https://cramondresidence.co.uk/

See the original release here:

Care home fighting fit for 2022 following record occupancy rates

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Getting in touch with our team of care PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our social care PR team will get straight back to you: