Edinburgh care home strides into regional titles after resuming physio-led falls prevention classes

Cramond Residence Media CoverageUncategorized

Social Care PR experts helped Cramond Residence reach hundreds of thousands of potential customers

Our social care PR delivered a host of influential local, specialist and regional media coverage for Cramond Residence after it reinstated its physio-led falls prevention classes.

With lockdown restrictions beginning to ease, Cramond Residence lifestyle coordinators re-established the partnership with Edinburgh based Balanced to increase residents’ mobility and safety.

Our Social care PR team achieved the following great results:

  • 122,031 opportunities to see across 7 items of regional, local and specialist media
  • Coverage across print, online and social, including The Edinburgh Evening News, North Edinburgh News and The Carer and the Edinburgh Reporter.

After an in-depth interview with Cramond Residence, we drafted a press release detailing the classes and their significance to residents’ quality of life and wellbeing, explaining each one is tailored to residents’ individual needs.

We targeted regional media in particular in order to engage the local Edinburgh community, with our coverage introducing Cramond Residence to hundreds of thousands of local families who might be considering a care service for a loved one.

You can read the original release here.

Find out more about Cramond Residence and its facilities here https://cramondresidence.co.uk/

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