Carer’s inspirational story rocks national media

by Lara Hunter-Douglas

Wednesday, January 13th, 2021

Samantha warms the hearts of the media with the help of Social Care PR experts

Social care PR photography, Samantha Nicol at Mansfield Care success graphic.

DEDICATED activities coordinator, Samantha Nicol, who works for Mansfield Care, became an overnight success thanks to social care PR experts.

After Samantha suffered a minor heart attack just eight weeks before a promotion to land her dream role at Peebles Care Home, Holyrood PR knew her remarkable recovery was a story worth sharing with national news outlets.

The coverage our social care PR experts delivered were:

Achieving coverage in a number of local titles was a success in itself for Holyrood PR, as the local press had run negative stories on the home in the previous month.

However, Samantha’s speedy recovery was picked up by local and national press.

The success culminated with Samantha being interviewed by a senior reporter at the Daily Record, giving Mansfield Care features in online and print coverage.

This huge success has boosted Mansfield Care’s reputation, especially Peebles Care Home which was previously criticised, and shows the high standard of care provided throughout Scotland.

You can read the original press release here.

Looking to boost your business into the media headlines? Our team of social care PR experts are always on hand to help.

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