Care home scrubs up media success with state-of-the-art laundry service

Decontamination laundry service is a hit thanks to Social Care PR Experts

AN EDINBURGH care home has swept up national media coverage after sharing how their staff will never wear their uniforms or work shoes outside of their workplace, thanks to social care PR team.

After every shift, the dedicated team at Cramond Residence leave their uniforms within a designated area so be professionally laundered, with name labels stitched into every garment to avoid any confusion.

Social care PR experts at Holyrood PR helped share the story with the media and achieved a host of impressive results.

Highlights include:

• Over 262, 535 opportunities to see
• 10 items of coverage in print, online and social
• Impressive coverage in The Herald (web)
• Local coverage in The Edinburgh Reporter and North Edinburgh News

HPR helped Cramond Residence hit the headlines with news that its innovative state-of-the-art laundry service is a factor helping to protect residents during the Coronavirus pandemic.

The valuable media coverage not only put Cramond Residence at the forefront of its own sector, it also put the name in front of thousands of local families who may be thinking about choosing or using a care service for a loved one.

Cramond Residence, a care home that houses up to 74 people, have said that the care home was purpose built for enhanced infection control and therefore provides efficient anti-viral measures against any virus.

Read the original story here.

Can our team of social care PR experts help your business tell its stories?

Isn’t it time your business or organisation treated itself to a major profile boost? PR success makes businesses more profitable and helps create happier workplaces.

Getting in touch with us couldn’t be easier. Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below and we’ll get straight back to you: