Luxury Edinburgh care home hits the headlines with expert social care PR
SOCIAL CARE PR experts told the story of Clinical Care Manager, Ross Bijak, who impressed the media after completing a master’s Degree in Dementia Studies to transform the lives of residents at Cramond Residence in Edinburgh.
Ross is using his degree to provide training courses for other members of staff to help better support residents and the families of residents living with dementia in the home.
Our social care PR team delivered the following results for the story:
- 9 items of coverage
- 335,757 opportunities to see
- National coverage in MSN UK and Deadline News
- Valuable regional coverage in Edinburgh Evening News (print and online) and The Edinburgh Reporter
- Specialist coverage in The Carer Weekly
Our social care PR team knew Ross’ achievement deserved to be shared with the world, so got to work drafting a release about how his new degree will help out at Cramond Residence.
This resulted in a range of coverage from National to Specialist media, who were all in awe of Ross going above and beyond for residents in his care.
The regional coverage is particularly important to Cramond Residence as its luxury facilities and dedicated staff are in front of thousands of local families who may be considering choosing a care home for their loved one.
Specialist coverage ensured that Cramond Residence is seen to be at the forefront of its sector, with dedicated staff like Ross providing round the clock, bespoke care for residents.
Cramond Residence utilises a small-group living concept in nine houses, with all residents enjoying an exceptional range of amenities and activities, delicious food and bespoke care from a highly-trained team.
You can read the original release here.
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