Care home’s replica of Edinburgh’s Christmas market lights up the media thanks to Social Care PR
When Cramond Residence kicked of the festive season by bringing Christmas celebrations to its resident’s door our social care PR experts were ready to spread the cheer!
The home created a mini Christmas market, in order to raise funds for Alzheimer’s Scotland, complete with stalls, mince pies, and hot drinks as well as hosting a light switch-on and bringing along some reindeer visitors.
The event attracted more than 150 guests, complied of residents, the local community and family and friends of residents, raising £501.25 for Alzheimer’s Scotland.
Our social care PR experts shared the festive story with the press, stocking up the following results:
- 13 items of coverage across print, online and social media publications
- 293,353 opportunities to see across national, regional and specialist titles
- Key features in; Edinburgh Evening News, The Carer, and Public Sector Building News
Our team reached out to staff members at Cramond Residence; Client Liaison Manager, Christian Daraio, and Head of Maintenance, Billy Early to discuss what hosting the event means to them.
We also spoke with resident Dorothy McDermott, a resident at the home to find out how she enjoyed the celebrations.
We drafted a press release, obtained photographs and released it to the media, securing key national, regional and specialist coverage.
This coverage was highly valuable for Cramond Residence as it showcased the home’s forward-thinking attitude and complete commitment to its residents in creating unique, enjoyable memories, as well as placing the home in front of a huge range of new potential customers in the local area looking for social care for a loved one.
Find out more about Cramond Residence and its facilities here https://cramondresidence.co.uk/
Read the original press release below:
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