Bield Appoints New Head of Development and Business Growth

by Emma Lourie

Monday, March 22nd, 2021

Housing provider reveals latest appointment

Social Care PR photography Liz Peacock, Head of Development and Business Growth at Bield Housing and Care.

A HOUSING PROVIDER has announced the appointment of a new Head of Development and Business Growth who will drive its strategic objectives to create new opportunities for development.

With more than nine years of experience in the housing sector, Elizabeth Peacock has taken up the role at a critical time for Bield, as growth opportunities in new and existing markets to benefit customers sit top of the charity’s agenda.

After graduating from Edinburgh Napier University with a First-Class Honours Degree in Building Surveying, Elizabeth was employed as a project officer with Castle Rock Edinvar, responsible for co-ordinating and delivering major works projects.

She later moved to Sanctuary Group working as a senior asset services surveyor for around 5 years. Elizabeth was responsible for commissioning and delivering various programmes for subsidiaries; Sanctuary Student Homes, Sanctuary Scotland and Sanctuary Cumbernauld.

Most recently, Elizabeth worked as part of The University of Strathclyde’s multi-disciplinary technical services team, responsible for the delivery of various maintenance and capital projects.

Elizabeth, originally from South Lanarkshire, said: “It’s pretty strange to start a new job during a global pandemic. However, I was fortunate that when I joined the restrictions had eased slightly at the time, so I was able to attend the office for a few weeks before reverting to working from home.

“This allowed me to meet my new team in person and be introduced to some other members of staff – although I’m still not sure what desk I’ll be having!

“Bield has embraced working from home, making it incredibly easy to complete essential training and meet others via video calls.

“The communication throughout the organisation is excellent and people are always willing to help, which has allowed me to settle in well.”

Elizabeth is responsible for Bield’s strategic objective to grow the business by identifying and creating opportunities for growth and development in new and existing markets.

Additionally, she will lead the delivery of the organisation’s development programme including the marketing and communications strategy.

She added: “Having worked within the social housing industry for several years and knowing of Bield and the work they do, I was excited when the opportunity arose to join the team.

“Bield is a changing and developing organisation, and with my experience and knowledge of the housing industry and capital works, I thought I’d be able to make a positive impact on the organisation and help improve the quality of life for Bield customers.

“Its an exciting time to join the organisation as Bield will be celebrating its golden anniversary of operating in the housing industry this year, so I am learning all about the charity’s past milestones and celebrations, on top of what I already knew.

“I enjoy working in the housing sector as I feel you can have a direct impact in transforming peoples’ lives. Bield’s values stand firm on the fact that people are at the heart of everything we do. We try to shape a Scotland where people of all ages make their own choices and live life to the full which is something I am excited to be a part of.”

To find out more about Bield and its developments, visit or follow on Facebook @bieldhousingandcare and Twitter @BieldScotland.

Are you looking for social care PR to help boost your business? Find out how our team can help you below.

Getting in touch with our team of social care PR experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our social care PR team will get straight back to you:

    Your Name (required)

    Your Email (required)


    Your Message

    Emma Lourie is an Account Executive at Edinburgh Public Relations agency, Holyrood PR in Scotland

    Emma Lourie

    Account Executive, Emma Lourie, is a part of the award-winning PR agency, Holyrood PR - based in Edinburgh, Scotland.

    View Emma's Profile

    Related Posts

    So how can we help?

    Meet the team

    Meet the team

    Our people

    Meet the people who make Holyrood PR what it is, and get an insight into what makes them tick

    Make an impact with PR photography

    Make an impact with PR photography

    Find out more

    Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

    If you have any comments or questions, please contact us.


    Keep ahead of your opposition by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
    Email address
    First Name
    Last Name