Anti-viral architecture is building success in the media for luxury care home
Wednesday, September 2nd, 2020
on behalf of Cramond Residence
Edinburgh’s most exclusive care home reels in media success with help of social care PR experts
EDINBURGH’S most exclusive care home hit the headlines with news that its innovative architecture helped to protect residents during the Coronavirus pandemic.
Purpose-built at at cost of £12.5m, the luxurious Cramond Residence was designed and created with a host of infection control features – and our team of social care PR experts were determined to share that news.
We helped explain how bosses at the care home praised staff and relatives of residents for their efforts in halting the deadly disease, while also revealing their secret weapon was … architecture.
Our team of social care PR experts at Holyrood PR delivered the following highlights:
- Seven significant items of coverage
- More than 50,000 opportunities to see the story
- A powerful front page story in the influential magazine Caring UK
- Prime coverage in widely-read local news source, Edinburgh Live
- Coverage in print and online publications including local and specialist mediums such as the Edinburgh Reporter
- Trade coverage in Scottish Construction Now and Public Sector Building News
As well as the architectural elements, we helped share how the residents at Cramond benefit from small-group living units, while rooms have a specialist air extraction systems and all bathroom facilities are en suite, reducing the need for sharing.
The valuable media coverage not only put Cramond Residence at the forefront of its own sector, it also put the name in front of thousands of local families who may be thinking about choosing or using a care service for a loved one.
Cramond Residence, a care home that houses up to 74 people, have said that the care home was purpose built for enhanced infection control and therefore provides efficient anti-viral measures against any virus.
Read the original press release here.
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