Stark Snapchat warning runs up a press streak
Monday, May 15th, 2017
on behalf of Scottish Business Resilience Centre
SBRC connects with the press thanks to award winning tech PR
OUR CLIENT, The Scottish Business Resilience Centre has enjoyed bumper media coverage once again – after raising the spectre of cyber bullying through apps such as Snapchat.
Exploring the dangers of Snapchat for young people, it was discovered that the ‘streaks’ feature can create an unhealthy balance between time spent online and offline as well as risking the potential for bullying and pressure if they are broken.
Always quick to help SBRC cement its reputation as cyber tech experts, we got straight to sharing the news – and saw spectacular results across traditional print and online.
Starting a streak of our own, we scored:
- A total of 46 coverage hits across a number of platforms.
- National coverage in The Metro and The National.
- Valuable coverage across scores of Scotland’s regional titles
- Impressive online coverage in The Sun UK and The Irish Sun
- A sizeable 2,341,030 potential opportunities to see
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