Slick Coverage for Oil Export Success

Perthshire Rapeseed Oil Firm land prestigious export deal – and coverage success highlights region’s flair for food and drink

WE HAVE all heard of the phrase, ‘they could sell snow to the Eskimos’.

So here we have a Perthshire firm doing something rather similar. Crieff based Summer Harvest Oils have celebrated landing a contract with a famous Dubai based retailer, Cloithrams.

Thanks to the work of the team at Holyrood PR, the story well and truly captured the imagination of the media, featuring prominently in print and online with both the Herald and the Scotsman, reaching into the heart of Scotland’s ABC demographic.

As two of Scotland’s most respected and prestigious news outlets the cuttings from both these outlets provide perfect ‘cut out and keep’ mementos highlight the success and credentials of you organisation to future new business opportunities.

Read the full press release on Summer Harvest Oil’s success in the Gulf

This was followed up by hugely positive features in the National. The paper has a prominent following and offers the story to a new audience.

The Perthshire edition of the The Courier also featured the story, something that is especially important to Summer Harvest Oils and our client Invest in Perth, Perth and Kinross Council’s inward investment campaign that chose this good news story to highlight Perth’s flair and heritage in the food and drink sector.

Online the story also did especially well in the key Food and Drink and business outlets. SBNN and BQ both featured the story, as did Scotland Food and Drink.

Why is this so good for our client Invest in Perth? Well not only does it highlight what a fantastic region Perthshire is for the industry, but it shows that the council are supporting business ventures abroad.

This substantial amount of positive news, both in print and online, was achieved as part of Holyrood PR’s ongoing PR work with Invest in Perth. Using our multi-award winning skills, we are able to produce regular and far-reaching quality press coverage for our clients.

Want more rounded, far-reaching PR for your organisation?

Get in touch with the Chartered Institute of Public Relations ‘Outstanding Small Agency of the Year’ for Scotland on 0131 561 2244 or by using the handy wee form below: