Space race specialist uses successful tech PR to prove the sky is not the limit

by PR Interns

Sunday, July 12th, 2020

British astronaut Tim Peake’s appointment to Skyrora didn’t go under the radar, thanks to Tech PR experts.

Skyrora appoints British astronaut, Tim Peake to advisory board in Tech PR revelation

By Kitti Laczko

EDINBURGH space launch specialist Skyrora is set to become the UK’s premier company for commercial rocket launches, and new advisory board member Tim Peake is just the man to help them reach new heights.

Major Peake is Britain’s best-known astronaut and became a household name when he was launched into space and boarded the International Space Station (ISS) in 2015.

We made sure he hit the headlines again when he was appointed to the advisory board of Edinburgh-based space rocket company, Skyrora. Our campaign to tell that story to the world achieved:

  • Extensive coverage in some of the country’s most read newspapers including The Herald, The Scotsman, The Sun, Press and Journal and the Daily Record.
  • Industry recognition in tech specialist and business titles, including Digit, Tech Register, 
  • Recognition in a number of key business publications, including Daily Business, Insider and Business Cloud
  • Total reach of 2,301,703 people

Tim’s experience – and the coverage his appointment delivered – are invaluable to Skyrora, as the company continues preparing the Skyrora XL rocket for orbital launches by 2023.

Last month, we had the pleasure of spreading the news of Skyrora’s ground-breaking Skylark Nano rocket launch. At that time, the news reached 18,869,313 people and boosted the company’s website traffic by 1500% (week-on-week) on the day the media release was issued. The full report of the Skylark Nano rocket launch can be found here.

Following the success of Skylark Nano, the space rocket company proved just how serious their ambitions were with the appointment to its Advisory Board of Major Peake, an experienced European Space Agency astronaut, former International Space Station (ISS) crew member, and British Army Air Corps officer.

Skyrora is one of the most exciting names in the fast-growing British space sector and our tech PR experts have helped position the company as one of the best-known names. That is vital in attracting political support, recruiting the best new talent and attracting major business which need to send payloads into space.

Successful tech PR is essential in supporting Skyrora’s mission to build its foundation as a rocket launch authority across the UK.

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    PR Interns

    Scottish public relations agency Holyrood PR in Edinburgh, Scotland, runs a rolling programme of placements for PR interns, working alongside our team of PR experts. Many of the most successful PR interns go on to land full time PR jobs with our award-winning Scottish public relations agency.

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