Business gives wings to its employees
WHEN an in-flight catering firm transferred ownership to its employees, our Scottish PR agency knew just how to showcase its client’s services.
In a move to secure a succession strategy that ensures the safekeeping of 37 jobs, Fresh-Jet recently transferred ownership to an Employee Ownership Trust (EOT). Carole Leslie of Ownership Associates was called in to provide expert advice on the transaction and the EOT process.
Holyrood PR saw the opportunity to use this story to spread the news of the modern business model while highlighting the services provided by Ownership Associates. To do so, our press release carefully told the story of Fresh-Jet’s new business move.
By communicating with our client and other companies, Holyrood PR drafted a press release to pitch to various media outlets.
Our PR team tailored each press release to suit appropriate trade-specialist, local and national publications and achieved the following results:
- 19 items of coverage
- Featured in Deadline News, Business Mondays, Scottish Financial News, Press and Journal, The Courier, Aberdeen Live, Evening Telegraph and The Courier (Fife)
- Featured across online, social and print
Featuring in the release, Fresh-Jet’s Managing Director, John Hume, highlighted how this alternative model enables a business owner to develop a succession strategy that protects its employees.
Additionally, quotes from Loganair’s Chief Operating Officer – one of Fresh-Jet’s key clients – also showcased the innovation behind the business model and the promise it offers for the future of the aviation industry.
The press release also featured Ownership Associates’ Director, Carole Leslie, who has over 20 years experience in employee ownership and has been called in to advise an abundance of Scottish businesses on their transition to the model.
Our press release demonstrated the thought leadership of client, Ownership Associates, with its involvement in this deal, positioning the company as a leader in the sector.
Read the full story here:
Prospects soar as VIP flight catering experts handed controls
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