PR success graphic for Kite Group, delivered by public relatiions agency

Site safety experts enjoy successful launch of innovative new product, as public relations agency delivers handy coverage

Project Work and Other Clients Media Coverage

Site safety experts enjoy successful launch of innovative new product, as public relations agency delivers handy coverage

Project Work and Other Clients Media Coverage

First breakthrough in handrail system for 90 years hits the headlines, helping Kite Group to fly high

PR success graphic for Kite Group, delivered by public relatiions agency
PR success graphic for Kite Group, delivered by public relatiions agency

DELIGHTED safety experts knew they’d made a breakthrough when they developed the first major innovation in humble safety handrails since the 1930s.

Kite Group harnessed laser cutting technology to revolutionise how the ubiquitous system – which graces sites across the UK – is assembled, so delivering cost, time and environmental benefits.

With applications across scores of industries, including retail, facilities management, the rail network, petrochemical plants and more, Kite Group called on our public relations agency to help tell its launch story.

The expert team with our public relations agency delivered major success for the Scottish firm, including:

  • At least 46 items of coverage across a huge range of media
  • High-profile coverage in respected national news titles The Scotsman and The Herald – both print and online.
  • A feature on the international news platform, MSN
  • Vital exposure in respected business news titles, including Daily Business, Scottish Business News and Deadline News and Scottish Enterprise
  • Coverage in specialist news outlets serving target sectors including facilities management, railways, oil & gas and construction specification
  • Valuable exposure in Edinburgh – where Kite Group is headquartered – via titles including The Evening News, Edinburgh Reporter and Invest in Edinburgh

READ THE ORIGINAL MEDIA RELEASE HERE:

Handrail safety breakthrough is first shake-up in 90 years


Coverage in bona fide news titles is vital for businesses for multiple reasons. As well as delivering an important source of SEO value it also helps reach potential customers, investors and employees.

In the case of Kite Group it also gave a rare showcase to a product which is used so widely across the UK that is almost invisible – something which can help boost the morale of those involved in making, distributing and assembling the handrails.

Perhaps most importantly for Kite Group, the wanted to showcase the green credentials of the new system, which dramatically reduces the amount of steel required in assembly, by doing away with the need for welding and clamps.

Happily, almost all of the coverage included this important key message, ensuring the message got across to the decision makers and influencers in those businesses likely to need handrail systems.

Find out how the PR services offered by the experts at our public relations agency could help your business.

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