Silver service sees us collect two PR awards in new and different categories
Monday, October 8th, 2018
on behalf of Holyrood PR
Holyrood PR lands more silverware at 2018 CIPR Awards, recognising sterling work for our PR clients
PUBLIC Relations Agency Holyrood PR scored big wins at a major when it picked up honours for campaign work in two new areas of work for the first time.
We collected silver for our work in both Healthcare PR and Property PR. That adds to the impressive and diverse haul of awards Holyrood PR has scooped over recent years, as we have now claimed gold and silver PR Awards in at least 14 separate categories, including:
- Best use of Photography and Design
- Best use of Social Media
- Best Corporate and Business Communications
- Best Sporting Campaign
- Best Low Budget Campaign
- Best Community Relations Campaign
- Best Use of Media Relations
- Best Consumer Relations
- Best Use of Planning, Research, Measurement and Evaluation
- Outstanding Small Agency
- Outstanding Agency
- Outstanding Young Communicator
At the 2018 PRide Scotland Awards ceremony in Edinburgh our agency also picked up five ‘Finalist’ accolades, in categories including in the Outstanding Consultancy of the Year and Young Communicator of the Year.
Raymond Notarangelo, Co-founder of Holyrood PR, said the honours recognise the focus Holyrood PR puts into delivering results that are equally creative and measurable.
He said: “We specialise in helping businesses to tell their stories to the widest possible audience, using words, pictures, video and other digital and creative tools. Clients want to see results that actually make a difference, so our focus at all times is on ensuring our work impacts directly on their business objectives.
“These awards also recognise the superb diversity of Holyrood PR’s skills. It’s the first time we have won awards for Healthcare PR and Property PR, highlighting our ability to deliver amazing results across a range of sectors – everything from sport and social media.”
Here’s a run through of our shortlist successes in seven categories:
– Outstanding PR Consultancy – Holyrood PR FINALIST
– Outstanding Young Communicator –Account Manager, Fraser Clarke FINALIST
– Construction, Property or Infrastructure Campaign – CALA Homes: A Waterfront Leith Can Be Proud Of SILVER
– Healthcare Campaign – Bield: Managing Change in Difficult Times SILVER
– Arts, Culture or Sport Campaign – Scottish Water: Making a Splash! FINALIST
– Public Sector Campaign – The Standards Commission for Scotland: Giving a PR Lift to Scottish Standards FINALIST
– Consumer Relations Campaign – Mackie’s of Scotland: Mackie’s Scoops Its First Parlour FINALIST
Ruth Macleod, Chair of CIPR Scotland, said: “This year has seen a number of fantastic entries to the PRide Awards. Whether it’s a campaign or an individual project the level of creativity, planning and professionalism involved has been impressive.
“The judges have had a real task to identify shortlists for each category within such a strong list of contenders, never mind pick the winners. Huge congratulations to all who made the shortlist and especially to our winners.”
To mark our 2018 success, here’s a rundown of the client campaigns that caught the judges’ attention:
Read a full case study on the campaign by following this link
Edinburgh’s waterfront is familiar with the promise of revitalisation.
It’s an internationally-renowned development hotspot, featuring the Royal Yacht, proposals for ambitious high rise/land reclamation projects and the showpiece Ocean Terminal shopping centre.
After the case for a commercial-led site was refused due to a lack of demand in the area, CALA decided to alter the original plans. Together, we kick-started a fresh campaign, promising to deliver much needed housing while gathering backing from the local community and councillors.
By targeting a wide range of local and industry publications, we delivered 43 media articles, creating a staggering total of 1,701,777 opportunities to see.
But beyond business outcomes benefits, the reputational advantage for the developer to be seen to be delivering a popular but difficult brownfield site is immense and a lasting legacy of the campaign.
Confronted by various constraints, Bield has found itself facing its most challenging position in its near 50-year history, resulting in the difficult decision of closing its 12 care homes.
So, the organisation turned to our team to help it navigate the challenging times ahead.
Bield’s actions were forced by the specific, complex and challenging problems facing everyone in the care sector.
It was of paramount importance to convey Bield’s commitment to deliver a high quality and sustainable service to ensure that any negative impacts were minimised.
It was also vital to portray that the closure decision was a positive, proactive action to ensure the future stability of Bield – both for its staff and the hundreds of people who use its services.
By tightly managing the messaging, we were able to ensure Bield not only came through the challenging period but that complaints remained low, interest/inquiries in Bield properties continued to be high and that there was a swift return to positive coverage.
As well as winning PR Awards, we deliver repeated success for our PR clients across multiple sectors
Our PR awards success is evidence of real, business-boosting communications campaigns driven by outcomes not outputs.
If you’re interested in learning more about how cost-effect PR services could benefit your business, then getting in touch couldn’t be easier.
Phone us on 0131 561 2244 or take a few seconds to fill and submit the simple form below, and we’ll get straight back to you:
Raymond Notarangelo, co-founded Scottish PR agency, Holyrood PR after spotting a gap for colourful and innovative public relations in Edinburgh. He now leads a team providing media relations, social media, video, photography, brand newsrooms, crisis communication and media relations.View Raymond's Profile