Showing the Golden Touch at our Edinburgh PR agency with national award win
Monday, March 16th, 2015
on behalf of Holyrood PR
We strike gold for the fourth time with prestigious PR award for wind farm campaign
THE award-winning golden touch at our Scottish PR agency has extended into 2015 after we snagged our first prestigious public relations award of the year.
We’ve been celebrating after collecting the gold prize at the highly-respected PRmoment Awards for Community Engagement Campaign of the Year. The PRmoment Awards were set up to celebrate excellence and recognise and reward outstanding campaigns in the UK.
It is the FOURTH gold PR award we have won for our work with wind energy firm, Banks Renewables, a testament to the trusted partnership we have forged with the responsible developer.
And it continues an impressive award-winning streak for our expert PR team which started in October when we collected three golds and two silvers at the PR industry ‘Oscars’, the CIPR Pride awards.
Just weeks later we collected a Bronze prize at the nationwide Fresh PR awards, where we were shortlisted for three accolades.
Winning awards is a great way to show our clients that our successful campaigns for them are seen as the best-of-the-best – and that they have signed up to one of the finest PR agencies in Scotland.
In fact, we’d urge you to check out our BEHIND THE BLING guide for businesses, which explains exactly how our clients benefit from our award winning campaigns – whether in boosting sales, increasing web traffic or gathering public support for planning projects.
In our latest win we partnered with the community engagement team at Banks Renewables to explain to local communities the likely impact and positive benefits delivered by a wind farm to their area.
Our carefully- planned and delivered PR campaign highlighted the long-term social, business and environmental benefits of the wind farm. And it helped give a voice to the supporters of wind energy, who can often be drowned out by a media-savvy and organised minority of protestors.
Picking up trophies is nice, but we only earn recognition when we deliver measurable results for our clients. And these are the results we delivered for The Banks Group:
Impressive reach and frequency
At the time of the award entry the project was still awaiting a planning decision. However from Jun 2013 to May 2014 we delivered 66 items of local media coverage, which was more than double the target coverage of 24 items.
Positive and favourable tone
What really counted was the tone of the coverage. A careful scoring system was applied and showed that 61 of those items of coverage were scored as positive, four as neutral and just one negative.
Loud and clear messages
We ensured there was a deep and wide penetration of the most important Key Messages seeing them repeated to the point of widespread familiarity. In fact all five of the project key messages were mentioned extensively.
Independent voices of support
Persuading members of the “silent majority” to speak favourably about projects is a key measure of PR success for Banks Renewables. The target was to include quotes from independent third party advocates in 33% of coverage. In fact it was achieved in 42%.
Formal statements of support
As a result of our campaign 150 notes of support have been submitted to planners, which exceed the target of at least 100. In fact it is the highest ever number for a wind farm project in the Perth & Kinross council area.
Raising local awareness and support
Banks Renewables’ own research suggests our PR campaign significantly raised awareness and support of its proposals, with a neighbourhood survey showing 49% of those questioned were in favour of the wind farm, compared with 33% who opposed the plans.
Understandably Banks Renewables were blown away by the results delivered by Holyrood PR. Those same results are what secured a Gold Award in Community Engagement Campaign of the Year group.
HOW CAN OUR AWARD WINNING PUBLIC RELATIONS SERVICES BENEFIT YOUR BUSINESS?
If your business is dependent on building public support, changing attitudes or chipping away at entrenched misconceptions, you’ll appreciate the results we delivered for Banks Renewables.
Our awards success stems from our desire to deliver measurable business results that make a positive impact on the bottom line for our clients. Could your business benefit from a spike in sales? What value would you get from seeing a surge in website traffic?
Phone us on 0131 561 2244 or take a few seconds to fill in the form below and we’ll get straight back to you.
Private: Sarah Fairley
Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood PR, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.View Private:'s Profile
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