Leading Land and Property Agent grasps the media’s attention thanks to Property PR experts
SEPTEMBER blues were promptly swotted away for Bell Ingram thanks to a bumper month of top coverage from across the business.
In total, the coverage of Bell Ingram stories across the month reached an incredible 6,238.148 people.
Here’s a rundown of the most popular stories.
Bell Ingram showed its commitment to the Scottish Government’s Women in Agriculture initiative by supporting women in the rural sector.
The initiative, formed following the ‘Women in Farming and the Agriculture Sector Report’, indicated that women are a crucial part of the national farming effort but are nonetheless a group whose contribution continues to be marginalised.
Launched by the First Minister in 2017, the initiative aims to raise awareness and improve gender equality in farming and agriculture, as well as encourage an ethos of enabling all individuals in the sector to apply and develop their skills and abilities.
News of 22-year-old Daragh Connon’s appointment was a hit with the media and captured the attention of a host of titles.
- A feature in Scottish Field and The Scottish Farmer
- National coverage in The National
- Key coverage in local titles including the Forfar Dispatch
- A total reach of 56,886
Another story to catch the attention was the sale of the countryside home which inspired Peter Pan author J. M. Barrie to pen some of his best works.
The Manse is situated on the edge of Glenprosen village near Kirriemuir, Angus, where the author was born and spent his early life.
Occupying a south facing, elevated hillside position, the property boasts stunning views across the glen and is surrounded by private, mature gardens.
Our story caught the attention of the media and the highlights included;
- Coverage on major news websites including the MailOnline, STV and The Scotsman online
- National print coverage in titles including The Times and the Daily Express
- In total, the story was seen by over three million people
The Bothy on the scenic Isle of Jura, Inner Hebrides caught the attention more than most thanks to its stunning location and interior.
The charming-stone built cottage couples modern style with idyllic island life and thanks to our bulging contact book of property writers, we made sure that its story was spread far and wide across the media.
In total, our Property PR work generated;
- A feature on the country’s most visited news website, the MailOnline
- Host of national coverage on websites such as The Scotsman, STV and Scottish Field
- Key local coverage in the Press and Journal
- In total, the Property PR enabled over 2,661,000 to read about the property
The widespread recognition of Bell Ingram as a leading land and estate agent in Scotland not only creates widespread brand awareness of the expert business but also gives its experts a key voice in the industry.
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