Gilson Gray Makes Waves in Legal and Business World with help of Edinburgh PR Agency
Since its high profile launch in May 2014, Gilson Gray has proceeded in very much the way it started – a radical approach that is being rewarded with growth.Earlier this year it secured the services of an expert Property Conveyancing team from an established Edinburgh legal firm.
The sheer ambition of the business – which is looking to become a top five legal outfit in the coming years, was one of the main drivers for the team’s decision to join Gilson Gray – and it certainly helped grab the attention of the crucial business and legal press in Scotland.
Pick up of the story was astonishingly positive and reached an incredibly broad but influential audience.
The cream of Scotland’s business print titles featured the news, including articles in the Times, the Herald and the National. With the combined print circulation of all three titles totaling 77,146, vast swathes of the nation’s business readers were ensured to be reached.
Following this up was the pick of Scotland’s online business titles. This included the highly respected Daily Business Group, a prominent feature on the Scotsman’s website and coverage on the Scottish Business News Network.
This media is especially important when it comes to the Edinburgh and Glasgow based firm’s client base and for reaching potential new business.
Ensuring we got the maximum benefit out of this story we reached out successfully to Legal press titles, both north and south of the border.
This resulted in positive articles in the Journal of Law Scotland, Scottish Legal News, as well as the wide reaching Global Legal Post and The Lawyer.
Having industry wide recognition of its ambition and services helps Gilson Gray to attract top talent – which as a service sector business – is of crucial importance to its future success.
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