Welcome to episode nine of QND – a shorter than usual podcast but still packed with chat.
Although there is no guest interview in this final show of 2009, there is a huge amount of crystal ball gazing.
Scott and Shaun discuss the pick of social media and PR predictions from across the Web – with Shaun pitching in his own predictions about what may be some of the talking points of the Scottish media scene in 2010.
Also, for those listeners who may prefer to listen to only certain sections, we’ve pulled together a timed breakdown (below) of the main topics.
This is in addition to the usual links to other great source material which you’ll find as usual in the links and shownotes.
Happy New Year!
01:03 – Scott begins his round-up of the best predictions for the future of PR and social media in 2010, starting with Pat Kitano’s belief that mobile transactions will change business.
03:11 – Scott introduces conversation about “augmented reality”, which numerous influencers and commentators say will be one of the most important developments in 2010.
07:03 – Next prediction up for discussion is the rise of “social search” – with Scott Referencing both Joel Postman of Social Media and Pete Cashmore of Mashable, who believe days are numbered for the existing web search model.
09:00 – Scott brings up a prediction from David Armano on his Harvard University blog that large numbers of businesses will put in place social media policies in 2010.
10:02 – Discussion turns to multiple predictions that mobile computing will be the platform to watch in 2010, enabling staff to bypass social media blocks in those workplaces which still restrict access.
11:23 – Shaun and Scott discuss Ravit Lichtenberg’s predictions that many “old” skills in the media will enjoy a resurgence in 2010. The pair also muse on Ravit’s projection that women will enjoy an increasingly influential role online.
14:48 – Discussion centres on a projection by David Mullens that PR people must start to look beyond Twitter to offer clients a full range of social media opportunities and support.
15:39 – Focusing on a UK blog from Wildfire PR, Scott and Shaun discuss the likely increasing importance of video services and offerings to PR clients in 2010
16:21 – Both hosts enjoy Wildfire’s prediction that even more “social media gurus” will emerge from the woodwork in 2010 and the pair discuss recent online buzz about the 15,000 Twitter users listing themselves as “social media gurus”
16:38 – Conversation turns to another Wildfire prediction – that journalists will be even more stressed by their career situation in 2010.
17:16 – Scott closes his round-up of the social media predictions with Tac Anderson’s belief that the economic recovery will see businesses invest heavily in social media in 2010.
18:37 – Shaun begins his list of predictions by looking at the mounting excitement over the likely launch of the Apple tablet computer – and how it could help save newspapers.
22:22 – Shaun discusses the possible launch of Scottish digital magazine statusmagazine.tv. He also mentions the launch of a digital magazine aimed at the Scottish-Polish community, wishes both publications well and predicts digital magazines will continue to grow.
26:20 – Steve Sampson, a giant of the Scottish media scene in the past 20 years will unveil a major social media project in 2010, according to Shaun. Sampson has assured Shaun that he should “watch for the explosion”
29:22 – Recent changes of editor at three of Scotland’s main evening newspapers prompts Shaun to predict that the local titles will build on the “hyperlocal” buzz in 2010.
32:20 – With bidders for the Digital Britain broadcast licences coming forward, Shaun suggests we may see a merger between big players on the Scottish newspaper and TV front in 2010.
LINKS AND SHOWNOTES
Pat Kitano on the Media Transparent blog:
Pete Cashmore of Mashable http://www.cnn.com/2009/TECH/12/03/cashmore.web.trends.2010/index.html
Turning iPhones into payment card readers:
Joel Postman on Social Media Today
Pete Cashmore of Mashable
Joel Postman on Social Media Today
Pete Cashmore of Mashable on “content curation”
SOCIAL MEDIA POLICIES FOR BUSINESS
David Armano, Harvard Business Review
THE RETURN OF OLD SKILLS – AND THE RISE OF WOMEN IN SOCIAL MEDIA
Ravit Lichtenberg from Ustrategy.com
PR MUST LEARN MORE THAN JUST TWITTER
David Mullen’s Communications Catalyst
VIDEO, VIDEO & MORE VIDEO – AND MORE STRESSED JOURNALISTS
Wildfire Public Relations and Marketing Blog
ECONOMIC RECOVERY WILL ACCELERATE SOCIAL MEDIA INVESTMENT
Tac Anderson of Waggener Edstrom
TABLETS & TOUCH SCREEN CHANGE READER HABITS
NEW DIGITAL MAGAZINE
FACEBOOK MEETS YOUTUBE MEETS BRITAIN’S GOT TALENT
EVENING NEWSPAPERS ARE THE NEW BLACK
NEWSPAPER AND TV STATIONS TO COMBINE?