Scottish PR Success in The Herald for Medical Tourism Route to Norway
Friday, July 24th, 2009
on behalf of Project Work and Other Clients
A new medical tourism route between Scotland and Norway has been highlighted in the pages of one of the country’s leading newspapers.
The Herald ran a story about how the new air route had been unveiled between Edinburgh and Norway, which Scanhealth Scandinavia hopes will encourage more Scots to visit the country in order to receive medical treatment.
To promote their services, Scanhealth Scandinavia turned to the Edinburgh PR team at Holyrood PR to arrange coverage of their services on offer but also to meet and greet with the press and local influentials. The opening of the service comes on the back of a new direct, low-cost, 90-minute Ryanair flight from Edinburgh to Haugesund, which launched on July 4.
The coverage appeared in The Herald and was the result of a public relations drive by Holyrood PR PR in Edinburgh.