Scottish PR Agency Delivers E-Commerce Coverage For Channel 6

by Holyrood PR

Tuesday, July 14th, 2009

In this time of recessionary gloom, ecommerce company Channel 6 is showing that online can be a place to not only stem the losses but turn them into profit.

 the Edinburgh ecommerce experts were featured in the respected business pages of Scotland on Sunday reported, after an online store for Bohemia, delivered a 50% sales rise.

Now the fahion outlest is so confident of that figures will continue to rise, that it is having to move to larger premises and take on more staff.

Scotland on Sunday reaches more than 150,000 readers every week and thousands more read articles – like the Channel 6 story here – at the paper’s official website.

Kate Little, Client Services Director with Channel 6 is confident more an more companies are spotting opportunities online, giving the firm confidence it will continue to grow.

Her tips for creating a successful online store include:

Think and plan – the further you can plan ahead the better. If you don’t have a website up and running, make sure that you factor in for ecommerce and mobile

Ask who you are targeting. Make sure your site and online store offering appeals to your target audiences.

Have a good backend system in place. Websites aren’t just about how they look.

Online and off, ensure your customer service is top-notch, which helps prevent negative mentions online.

Channel 6 works with leading Scottish public relations agency Holyrood Partnerhship to ensure it enjoys a healthy media profile.

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