Scottish public relations agency Holyrood PR has made two new client wins.
It is now providing a full digital and offline PR service to specialist health and beauty outlet, DollyLeo Apothecary and new family dining restaurant The Yard, Leith.
Now it is equally well-known for its digital PR, including online profile enhancement, web news profiling, social network building and creative use of video and audio.
Businesswoman Sadie Sloss, who spent almost a decade as a make-up artist in London, set up DollyLeo Apothecary in Stockbridge in 2008. The boutique is already Edinburgh’s leading independent retailer of niche beauty and skincare brands and specialist treatments.
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Sadie said: “My business is an extension of who I am and what I do, so I want to make sure it’s reputation is handled by the best professionals available.
“Holyrood PR came extremely highly recommended from a number of other businesses involved in the Winning Entrepreneurs network.
“What came through loud and clear was that each of those businesses had previously used PR – but never seen the scale of results delivered by Holyrood PR.
“That kind of word of mouth recommendation was most important to me. The fact this PR agency also offers exciting online and digital services was an added bonus.”
Lorraine Politi, who already runs the highly successful Molly’s Play Centre in Ocean Terminal Edinburgh, launched The Yard, Leith in July.
It provides fine dining with integrated soft play, so families can dine out together in a safe and welcoming atmosphere without compromising on food quality.
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Lorraine added: “We are a bar, a restaurant and a children’s facility and those elements need promoted individually and as a whole.
“That requires a deft PR touch from a confident agency that can reach the local newspaper as easily as it can speak to the likes of the Netmums network online.
“I have no doubt Holyrood PR can deliver. They’ve already brought us extensive print and online coverage as well as introducing us to broadcast and video and giving us lots of innovative digital PR ideas.”
Holyrood PR co-founder Raymond Notarangelo said the team was relishing the challenges and opportunities both clients would bring.
He added: “These consumer-focused brands and businesses make excellent clients and ensure our portfolio remains extremely varied. That in turn ensures we love what we are doing and keeps us being fresh and creative.”
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The wins are the latest bright news from Holyrood PR, which earlier this month earned a nomination for Best Campaign £10k and Under in the CIPR Scotland PRide Awards.