Scottish Water floods the media with Back to School Regime
Monday, September 2nd, 2019
on behalf of Scottish Water
How our Edinburgh PR experts helped Scottish Water rejuvenate the back to school regime
Our client, Scottish Water, encouraged parents to ensure their kids’ back to school regime included a key item along with the standard new blazer, gym kit and pencil case – a reusable water bottle.
In the lead up to Scottish schools returning after the summer break we saw a massive opportunity to continue the expansion of the ‘Your Water Your Life’ campaign which aims to encourage people to top up from the tap to benefit the environment, their health and their pocket.
Acclaimed Scots health and nutrition expert Amanda Hamilton supported the drive by Scottish Water, reminding both parents and children the benefits of using a reusable water bottle range from health, environmental and economic.
We shared the news with local, regional and national media, delivering a host of top results.
- Over 20 pieces of coverage in national, regional and local media
- Coverage across print & digital media from The National, Border Telegraph, Families Edinburgh and Clydebank post to name a few.
- Supporting comment from health expert Amanda Hamilton
- Coverage in key titles such as The National – Daily Record – Evening Express
- Interview with That’s TV
- Circulation of over 169,646
The coverage is of real significance to Scottish Water as amplifying this message, with a credible health expert, will result in an increase of people seeing the benefits and should be more inclined to join in the drive of encouraging individuals to top up the tap, making a positive impact on Scotland.
Every little thing makes a difference.
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