“Millionaires Row” reaches huge audience, thanks to property PR experts

by Chris Fairbairn

Friday, February 5th, 2021

Our Scottish property PR Team spread the story of CALA’s largest house-type launch to date to more than a million people.


CALA Homes' Ravelrig Heights launch reaches millions with help from Scottish Property PR team

WHEN CALA HOMES (East)’s latest prestigious release of eight houses at Ravelrig Heights hit the market, we saw an opportunity to create a press frenzy.

The Avenue, a collection of eight homes comprising of two of the largest house-types released by CALA Homes in the region, launched for reservation.

Our expert Property PR Team delivered the following exceptional results:

  • 16 items of coverage across print, online, and social media
  • Creating a remarkable 1,470,175 opportunities to see
  • A feature on the front page of The Scotsman
  • More than 400 comments, 259 reactions, and 51 shares on a single Facebook post by Edinburgh Evening News
  • Extensive coverage in national, regional, and specialist trade press
  • Coverage in The Scotsman, MSN UK, Edinburgh Evening News, and Scottish Financial News

Gaining an exceptional number of opportunities to see, the team helped CALA to launch this phase of Ravelrig Heights, highlighting not only the quality and vast size of the homes, but also CALA’s commitment to local Balerno projects such as the local rugby club, Currie Chieftans, and the Ravelrig Riding for the Disabled Association.

The Avenue is part of CALA’s award-winning Light & Space range, and holds an expansive plot-size rarely seen in the highly sought-after area of Balerno, which added to the exclusivity of the development.

By honing in on the prestigious nature of the homes, our Property PR team successfully grabbed the attention of press and created a stir in print, online, and across social media

You can read the original press release here.


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    Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

    Chris Fairbairn

    Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

    View Chris's Profile

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