Leading Scottish IT firm celebrates major coverage, thanks to Scottish PR experts

DELIGHTED staff at a leading Scottish IT firm have enjoyed a profile-boosting appearance in the media following a successful takeover of a rival firm.

Euro Business Solutions, (EBS), which provides support and technical expertise to companies across Scotland worked with leading Scottish PR agency, Holyrood PR to announce its impressive expansion.

Now the news has been featured in a number of top tier publications, helping to put EBS in front of thousands of potential new clients. Our media release about the acquisition achieved winning coverage in:

• The Herald – featuring in the business pages of Scotland’s biggest quality newspaper
• Scotland on Sunday, appearing in a popular business column
• The Edinburgh Evening News – ensuring widespread reach in the firm’s all-important heartland
• The East Lothian Courier – earning valuable coverage for the firm which is headquartered in the county

The impressive coverage hit all the right notes for EBS, delivering powerful reach to a number of target audiences, vital to support the firm’s ongoing expansion.

The media success came with our telling of how EBS had acquired smaller, Edinburgh-based rival, Interact IT.

EBS, founded in 1997 by Alex Donaldson and Bob Bell counts Edinburgh International Conference Centre and Hibernian FC among its high-profile clients.

The Edinburgh Evening News reported that the move saw the firm add a further 26 clients to its existing roster of 120.

Based in purpose-built offices in Tranent, East Lothian, the firm is an important local employer and its offices have become a well-known landmark by one of the busiest stretches of the A1.

News of its growth earned glowing coverage in the East Lothian News, one of the most respected news sources serving the area. It reported: “The merger will add around £175,000 a year to the company’s current £1.2m a year turnover, swelling staff numbers to 13.”

Further valualbe coverage was achieved in the influential business pages of quality weekend newspaper, Scotland on Sunday, which focused on Euro Business Solutions as a case study example of how companies can future proof their business.

Appearing in a weekly column by leading busienss commentator Michelle Rodger’s it quoted EBS co-found Bob Bell who said: “Many IT companies are struggling as a result of the recession. This kind of acquisition programme could be the perfect way for us to protect our position in the market, whilst giving smaller operators a secure long term future.”

The full article can be viewed on The Scotsman’s website.

The Herald’s monthly business pages has featured a story on the Euro Business Solutions acquisition – reaching one of the most sought after business audiences in the country. The sizeable article appeared in May 2011’s business supplement for The Herald.

It reported how staff from Interact IT would join Euro Business Solutions’ staff at its headquarters in Macmerry, East Lothian and that Interact IT founder Simon Thomasson would take on the role of sales and business development manager.

The Interact IT merger comes two years after the company bought over another Edinburgh-based firm, Eve Networks. Now the company plans further expansion through acquisition and is eyeing the buy-out of three similar-sized IT Scottish IT support companies over the next two years.

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