Scottish PR experts highlight a Scottish campervan converters achievements after it became officially qualified by Volkswagen.
JERBA campervans secured national coverage of its VW motorhome qualification thanks to our Scottish PR experts.
The North Berwick-based employee-owned business had recently become one of three companies in the UK to be recognised by Volkswagen Commercial Vehicles [VWCV]. Our team saw this as a prime opportunity to promote the announcement and Jerba’s success.
Highlights included:
- 169,316 opportunities to see
- 12 items of coverage across print, online, and social
- Key specialist trade coverage in Caravan Times and Laidback Leisure
- Secured coverage in The Herald across all its social platforms and newsletters
Our Scottish PR experts knew recognition by VWCV would cause a bit of a buzz, so we used this as an angle for our release. It was imperative the release did the achievements of Jerba justice.
We liaised with VWCV from the story’s inception and managed to secure a quote from the manufacturer which made the article all the more prestigious.
VWCV credited Jerba’s “ethics and ethos” and thought Jerba were a company they could “build a lasting relationship with”. This presented a strong brand message, which will attract new clients as Jerba move forward with its future goals.
The team were persistent when issuing the release and managed to secure coverage across trade, business, national and regional news outlets. Widespread coverage such as this is valuable to Jerba as it not only promotes the business to prospective customers, but also give employees further pride in their work.
The full story can be viewed here
