Scottish PR Success for SBRC and See Me

by Alice Hope

Tuesday, January 21st, 2020

SBRC and SeeMe team up to remind workers to look out for one another during winter

Scottish PR success montage for SBRC and See Mee partners

OUR client, the Scottish Business Resilience Centre, wanted to raise awareness of mental health in the workplace this winter.

With one in four Scots experiencing mental health problems, we coordinated with mental wellbeing charity See Me to highlight the stigma surrounding mental wellbeing in the workplace.

Working closely with SBRC and See Me, we crafted a press release with advice for employees and managers on how to look out for colleagues over the festive period.

We took some creative photos to issue with the release, and set to work rolling out the release to every region of Scotland.

We secured 35 pieces of coverage with coverage continuing for five weeks after its initial release.

Highlights included:

  • National coverage in The National and The Daily Record
  • Local and regional coverage in Glasgow Evening Times, Linlithgow Gazette and Edinburgh Evening News
  • Online coverage on The Daily Record, Fife Today and Insider.co.uk
  • Total opportunities to see: 443,181

SBRC aims to make Scotland a safer and more secure place to do business, a key factor of which is ensuring workers at the heart of businesses feel safe and protected in the workplace.

You can read the original press release here.

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    Alice Hope is a member of the expert PR team at Scottish public relations agency, Holyrood PR in Edinburgh

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