QueryClick Prove to be Web Masters in Delivering Business Advice to Online Newspaper

by Scott Douglas

Tuesday, December 21st, 2010

Queryclick get a link to success thanks to media campaign

Scottish PR photography headshot of Chris from Queryclick marketing agency

Scotland’s leading masters of website efficiency have notched up valuable media coverage with their expert views on Silicon Valley’s latest big name tie-up.

Full service search marketing experts QueryClick are among the most tech-savvy companies in the country.

Already sought out by businesses for their understating of what makes websites work profitably, the QueryClick team are earning a reputation as trusted media commentators.

Now they have been quoted extensively in the business technology pages of online newspaper, The Caledonian Mercury.

David Fothergill at QueryClick wrote a user-friendly report on what the tie-up between search giant Google and microblog Twitter could mean for Scottish businesses.

And he advised business readers of the site: “This is worth taking note of. There are long-term implications which web savvy businesses can benefit from.”

He suggested many companies are wary – or even dismissive – of using Twitter. However, he believe the cross-platform advertising deal with the world’s biggest search engine will change that view.

As well as offering advice on search engine optimisation (SEO), which makes business website easier to find on Google, QueryClick also helps businesses with conversion optimisation, which means those landing on a site are more likely to make a purchase or sign up for services.

Its expert, 100-strong team based in Edinburgh, also help a huge range of business clients to achieve superb results from online advertising, known as pay per click (PPC).

Social media and social networking sites – such as Twitter and Facebook – are becoming an increasingly important part of the mix.

QueryClick is enhancing its own public profile by using the services of Holyrood PR, a leading Scottish PR agency.


A fast growing Scottish digital company has received a top industry listing – gaining some great Scottish PR along the way

QueryClick provides expert digital marketing services for businesses across Scotland and the UK and as a result of their excellent service have been listed on the Recommended Agencies Register (RAR).

Picked up by an article in the Edinburgh Evening News, QueryClick received a glowing report in the listing, which provides a trusted source for businesses looking for proffessional marketing solutions.

The article which was placed in the ‘business news’ section comments on how QueryClick won a place on the RAR list after obtaining higher than average ratings, proving that not only are they successful in providing ROI for their clients, but also offer quality customer service.

Mhairi MacLeod Search Marketing client Account Manager at the firm, quotes in the article: “We are delighted to be included on RAR, especially because you can only be included if a number of your clients are glowing about your services.”

More information about QueryClick and the services they provide can be found on their website.

Coverage in the Edinburgh Evening News was secured as part of a sustained PR campaign carried out on behalf of QueryClick by the Holyrood PR.


Cheeky Festive Greetings Help Digital Experts Make The Headlines Online

Fun loving staff at one of the country’s search marketing agencies have earned valuable online coverage with their clever festive greetings.

So for the festive season they dreamt up a series of cheeky digital Christmas messages – which caught the attention of the media.

By using strategically placed asterisks they appeared to turn innocent seasonal tidings into naughty phrases – including, “Merry C****tmas”, “Jingle B*lls” and “Nice B**bles”

The concept was to point out to businesses that it is often what is missing that says the most – because so many businesses have attractive web sites which fail to deliver real benefit.

Now the success of the campaign has been reported by Scottish media site, Deadline News, which gets 30,000 visitors per week.

Recognising that online marketing works most effectively in tandem with traditional media exposure, QueryClick uses Holyrood PR, PR in Scotland, to boost its profile through an integrated PR campaign.


Digital marketing experts QueryClick have fashioned some stylish Scottish PR in a popular national publication, thanks to their team of web geeks

The team behind the company, were the focus of an article in The Scotsman’s business section after a successful campaign to help improve the online presence of one of Edinburgh’s most stylish hotels.

QueryClick were approached by TigerLily, part of the Montpeliers group last year and worked with the bar to revamp their website with aim of boosting hotel bookings.

And the web savvy team, did more than that, as the hotel noticed a 20% increase in online bookings, a 30% increase in traffic to the site as well as increasing the occupancy to around 85%.

Bookings and visits made via mobile devices such as iPhones and iPads have surged by 131% and development director for Montpeliers David Johnston, suggests in the article, that whilst these increases are down to the company’s efforts across all fronts, there is no doubt at all that QueryClick have had a very significant role to play in that.

TigerLily is located on the capital’s fashionable George Street and the hotel as well as its bar and restaurant has become well known for its blend of traditional elegance and modern style.

Chris Liversidge founder of QueryClick quotes in the article: “We know our industry has a reputation for being a bit geeky so it’s great to work with a venue as cool as TigerLily.

“One of the most important reasons they are such a success is because they are so good at spotting trends and staying ahead of them.”

QueryClick was founded three years ago and since then the firm has developed into a £500,000 a year business whose clients include Aggreko, Mint Hotels and BrewDog.

More information about QueryClick and their services can be found on their website.

Coverage was achieved on behalf of QueryClick as part of a sustained PR campaign carried out by the Holyrood PR.


QueryClick are leading the way their innovative website testing and proving themselves Scottish PR worthy with Business 7 coverage

The popular and trusted weekly publication, which features the latest, business news, views and events have featured an article on the fast growing digital agency’s dogfooding approach to designing their website.

Dogfooding, the popular term which is used by Microsoft and Google, involves companies testing their products or services themselves before they put them out to the public – effectively eating their own dog food.

In order to re-launch their website and provide the best possible service for clients QueryClick are testing the service before it goes live bringing in members of the public to assess it’s usability and efficiency.

Chris Liveridge, who launched the firm in 2008 quotes in the article: “Our business has grown very fast and as a result our own website has been neglected.

“So we decided to ‘eat our own dog food’ with live testing ahead of our reluanch.”

The agency has also been listed on RAR (Recommended Agency Register) after being highly recommended by several of their clients, for their quality customer service and impressive ROI results.

Coverage was secured as part of a sustained PR campaign carried out by the Holyrood PR.

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