Primark bags a PR Scotland bargain with coverage in The Guardian’s online blog
LOCATED ON Princes Street, the multi million development will provide 75,000 square feet of retail space, making it a safe haven for shoppers from all over Scotland – Scottish PR
Work is due to start on the site at the beginning of September and looks set to be completed by December 2011. The site will undergo a complete demolition and reconfiguration of the internal foundations – in keeping with the historic nature of the surrounding area.
The new store will have an unprecedentedly positive impact on the economy of the city – making Princes Street attractive once more to larger retailers. The store will also create numerous construction and retail jobs, providing a boost to Edinburgh’s employment rates.
The following media coverage was generated for the store’s opening:
- 7 items of valuable coverage across print and onlines
- Specialist coverage in Build Scotland, Edinburgh Architecture and Urban Realm
- Coverage in national title, The Scotsman
- Local coverage in regional publications, The Guardian Edinburgh and The Edinburgh Evening News
Tom Buchanan City of Edinburgh Council’s economic development officer quotes in the article: “Not only will this development provide a welcome boost to our retail offering, but it will also create a great many jobs during these difficult times.
“Like us, Primark recognises the tremendous potential of Princes Street as a shopping destination and I look forward to the development progressing to the next stage.”
“We are continuing to work closely with Primark to help them realise their ambitions to open a flagship store here in the centre of Scotland’s capital.”
A spokesperson for Primark adds: “We have wanted to open a flagship store in Edinburgh for some time, so it is very pleasing to see the development taking the next step into becoming a reality.
“I would like to take this oppurtunity to thank all the people who responded during the public consultation and made their views about the building known on the website.
“There was a good level of support for the building, but we have also taken on board a number of comments and shaped our final proposals according to this feedback.”
As part of the construction and planning permission process, Primark set up a consultation website, which attracted over 7,000 people.
The website was regularly monitored by the Holyrood PR as part of a stakeholder engagement campaign and it provided a platform for members of the public to express their views and learn more about the coming store.
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